Tag Archives: marketing

How do you like your olive oil to taste?

The folks at California Olive Ranch are conducting an interesting marketing experiment. In my supermarket currently are 500 ML bottles of their Extra Virgin Olive Oil, evenly distributed between olive oils that say “Mild & Buttery” and “Rich & Robust”. … Continue reading

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What’s the first recipe in your cookbook?

I’ve been reading a lot of cookbooks recently. Some for research, some through authors I’ve met, some through random chance. And without naming names, I find that many miss out on the opportunity to sell the casual reader by making … Continue reading

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